A Live Streaming Music Festival for Charity
A Tongue-in-Cheek Play on the TomorrowLand Festival
TodayLand was conceptualised by one person and then grew into a behemoth of an undertaking. I came along and offered to create branding elements, and ended up doing what is common in any non-profit or start-up type environment: anything I was capable of doing. I was a first and foremost a graphic designer for the festival which was hosted on Reddit.com’s live streaming platform known as Reddit Public Access Network, or RPAN.
I created a cohesive brand: a logo, elements for social media, flyers, and graphical overlays for the performers. I worked in tandem with another artist who created artworks of fantastical landscapes with subwoofers and speakers.
I was also able to give feedback and input on the technical capabilities of Reddit’s streaming platform, and set standards for all performers to follow in order to create the best visual and audio quality possible.
We initially planned on a fundraising goal of around $1000, and continued to push that number, thinking we would raise around $3000 to $4000. At the end of the festival we had amassed over $6000 in donations for Doctors Without Borders.