Culture Monster

Culture Monster

Minimal to the max.

I met David Donnelly while working at the Constella Festival of Music and Fine Arts. He’s a creative soul with a very particular aesthetic. He could picture what he wanted in his mind’s eye, but it sometimes took some back and forth to truly amplify what he wanted to convey. What I came to find out, is that he has an eye for minimalism. The less to distract from the message, the better. He wanted the aesthetic of his website and brand to match the tone of the films and documentaries he has crafted. 

Maestro

Maestro

Music is Everything.

Stark. Modern. Minimal. Maestro.

Maestro is a documentary that follows one of the greatest conductors of our time – Paavo Jarvi. I was tasked with creating booklets for the premiere, as well as various odds and ends such as a checkerboard for the red carpet. The ultimate goal was to create an aesthetic befitting the classical scene. No frills, no frou frou. The website came first, and I kept on brand by using the same colors and typefaces.

Constella Festival

Constella Festival

Classy as classical can be.

Like Music to Your Eyes

My experience with Constella was my first real foray into the non-profit world. Despite coming on as a graphic designer, I quickly learned that any talents I had would be put to good use. I helped redesign the website, and cross-promoted with social media, print media, and the occasional e-blast. I was also responsible for technical administrative tasks: web hosting, domain name registration, Google Suite, and analytics.

On the design side, what was especially important was keeping things legible for a slightly older crowd. It was a fine line balancing designs for a classical music festival with something more modern; I pared down something traditionally geared towards older folks into a modern, streamlined aesthetic.

While the festival has since dissipated, I imagine Constella will be reinvigorated at some point in the future. Its founder, Tatiana Berman, is a classically trained violinist and still active in the classical music scene.