A mixture of demographics with differing aesthetics.
Consistency Across Multiple Brands
Working at Samhain was an interesting experience. Although the majority of their readers were women, Samhain also catered to fans of horror. Each respective brand had its own guidelines which I was required to follow. Pink for “retro romance,” purple for “romance,” and maroon for “horror.”
I designed and developed newsletter templates for Mailchimp. I created the company’s first-ever print catalog with InDesign, giving customers a physical way to browse through upcoming titles.
In terms of marketing collateral, I was responsible for re-designing cover sheet templates, which helped increase interest of potential buyers and brought more exposure to back catalog titles.